Who Is Switch Performance?

Switch Performance is a UK marketing agency that has specialised in brand marketing and customer acquisition since 1998. It started in a very different world. Before social media existed, winning customers meant direct sales teams and call centres. As each new channel arrived, from search engines to programmatic advertising to short-form video, the agency moved with it.

That history matters, because the dominant platform changes every few years. What stays the same is the question every founder asks: where will the next customers come from, and what will they cost?

What Switch Performance does

In simple terms, Switch Performance helps businesses win more customers, profitably. The work covers SEO and AI search, paid search, paid social, programmatic display, content and video, and influencer and creator programmes. The common thread is measurement. Every channel is judged by the customers and revenue it brings in, not by likes or impressions.

A track record across industries

Over almost three decades, the team has run campaigns in more than 50 industries, including energy, telecoms, travel, financial services, gaming and eCommerce. Some clients have been global household names. Many more have been ambitious, owner-led businesses. That range gives the team an unusually broad view of what works, what wastes money, and how quickly a channel can stop performing.

How founders work with Switch Performance

Much of the agency's work now begins with the Scale Programme, an engagement for founders of established businesses, by application. It starts by identifying the key constraint in a company's sales and marketing. Within 72 hours, the founder receives a Strategic Sales and Marketing Report, followed by support as the strategy is put into action. That work can be carried out by the founder's own team, or delivered by the Switch Performance team.

Why breadth of experience matters

Many agencies specialise in a single channel, so the answer to every problem tends to be that channel. A senior team that has scaled many channels can look at a business more objectively and decide where the budget should go first. Sometimes the answer is a new channel. Often it is a sharper offer, a better landing page or a clearer message.

To find out more, explore the Switch Performance website or apply for the Scale Programme.