Inside the Switch Performance Agency
What sets a senior-led customer acquisition agency apart, and what to expect when you work with one.
Choosing a marketing agency is rarely easy. Proposals tend to look alike, and it is hard to tell from the outside who will actually move the numbers. This article explains how the Switch Performance agency approaches the work, so you can judge whether it is the right fit for your business.
A different starting point
Many agencies begin with a retainer and a list of services. Switch Performance begins with the business itself: the offer, the customers, the numbers and the channels already in use. The aim is to identify the one constraint that is holding growth back before any budget is committed.
Senior people on every engagement
Clients work directly with a senior growth director, not a junior account manager juggling several accounts at once. Decisions about where to spend, what to test and what to stop are made by people who have run acquisition at scale.
Channel-neutral by design
Because the team has worked across almost every acquisition channel since 1998, there is no pressure to sell one particular service. For one business the priority is search. For another it is paid social, creators, email or simply a stronger landing page. The channel follows the strategy, not the other way round.
Measured on outcomes
Success is measured in customers acquired, cost per acquisition and customer lifetime value. Reach and engagement are useful signals, but they are not the goal.
What working together looks like
The process is simple. You apply, and every application is reviewed personally. If it is a good fit, a short call confirms the scope of work and the fee. You then receive a Strategic Sales and Marketing Report within 72 hours, with support as the strategy is put into action, either by your own team or by ours.
You can see the full range of services on the website. If you would like to know whether the Switch Performance agency is right for your business, apply for the Scale Programme. Applying is free.
Find out where your next customers will come from
The Scale Programme is for founders of established businesses, by application. Applying is free.
Apply for the Scale ProgrammeRelated reading
Who Is Switch Performance?
Switch Performance is a UK marketing agency focused on brand marketing and customer acquisition since 1998. Here is who we are and how we work.
About Switch PerformanceThe Switch Performance Website: A Quick Guide
A short guide to the Switch Performance website: our services, the Scale Programme, results, the blog and how to get in touch.